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Quora’s Lead Gen Ads Beta: Ready For Round Two

As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a mature platform, like...

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Facebook Ad Types: How to Choose the Best One

Facebook has 2.5 B users each month.  It is a powerful platform that has the ability to reach your ideal audience.  Facebook has many different types of ads you can use, from single image ads to video...

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Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]

As we all know, the COVID season has been a trying time for all, and during these times everyone needs someone they can trust. Agency clients are no exception. As a result of COVID-19, it has been...

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Tips for Building Expansion Proposals

When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things...

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Evaluation and Insights on LinkedIn Message Ads (InMail)

Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn...

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Tracking Experiments Across Multiple Google Ads Accounts [Case Study]

Testing new ideas is a core component of digital marketing strategy – in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or...

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Do Display URLs Matter in Paid Search?

In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance. It is well known that the right landing page can affect conversion...

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Is There a New Way to Fill the B2B Funnel?

Driving B2B leads might not always be the science we want it to be, it can often be an art. We are required to get creative when a client needs an 80% increase in revenue YoY with only a 5% increase in...

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Testing the Power of the YouTube Lead Form Extension

There are one billion hours of video content watched on YouTube every single day and with it being the second largest search engine behind Google there are a lot of eyes on the platform that can become...

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PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts

Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads,...

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